Speed-to-lead
The #1 driver of whether a lead signs, measured against a 5-minute target.
Average response time · today
3.6 min
↓ 1.4 vs yesterday
For mass-tort lead buyers, intake teams & legal marketers
Know what actually happens to your leads, after the click.
Your ad reports stop at "you got 200 leads." HappyWP Reporting shows you what happened to all 200: speed-to-lead, who got called, which ones converted, and which ones quietly disappeared. So you stop losing money you can't see.
A 10-minute screen share. No pitch. Just your data.
Your Co/Your Campaign
Today
Yesterday
This week
Last week
This month
Last month
Comparing against yesterday
⚠ Watch
You got 12 leads today. 3 more than yesterday. 2 leads are still waiting for a call.
Leads
12
↑ 3 more than yesterday
Spend
$491
↑ $82 more than yesterday
Cost / Lead
$41
↓ $3 less than yesterday
Answered
90%
↑ 5 pts higher than yesterday
Qualified
33%
↑ 4 pts higher than yesterday
Leads over time
By hour · today vs. yesterday
Today
Yesterday
What happened to those leads
conversion: 33%
today · in every 10 leads, 3 turned into qualified clients
Came in
12
new leads
Got a call
10
2 still waiting
Qualified
4
2 didn't fit
Average response time
3.6 minutes
1.4 min faster than yesterday
0m5m (target)20m+
The black box
You can see everything up to the click. Then it goes dark.
Spend, cost per lead, volume. All visible, all optimized. Then the lead hits your CRM and you lose the thread. Did someone call it in 5 minutes or 5 hours? Did it qualify? Did it convert? Did it even arrive? That black box is exactly where your money is won or lost, and right now you're optimizing the half you can see while flying blind on the half that decides whether any of it pays off.
Impression
Click
Form fill
Called
Qualified
Signed
← Your ad platform shows you this
This is where the money is decided →
What you'll see
The half of your funnel
The half of your funnel
nobody's been measuring.
Seven views that turn "we got 200 leads" into "here's what each one did, who handled it, and where the money actually went."
Who's still waiting for a call
Live, so you catch leads before they go cold. Not the morning after.
2 leads still waiting for a call
OLDEST: 32 MIN AGO
JSJohn Smith
3:58 PM
32 MIN
JDJane Doe
4:12 PM
18 MIN
Delivered vs. reached your CRM
The standout. Catches leads that never arrived at all. Money that would have silently disappeared.
Every lead's full timeline
Came in → assigned → called → outcome. One scrollable history per lead.
Conversion by speed
Proof, in your own data, that faster = more signed cases.
Per-source & per-agent
Who's slow, which source actually converts. Not just which one's cheap.
One-click compliance record
A per-lead evidence export you own. Every contact, every outcome.
How it works
Up and running in days. Done for you.
STEP 01
Connect
We plug into your CRM (GoHighLevel, Salesforce, Litify) and your ad platform, read-only.
STEP 02
We configure
We map your campaigns, sources, and intake pipeline so the numbers match how you actually work.
STEP 03
You see
A live dashboard, plus a 10-minute walkthrough of your own numbers with someone who runs campaigns.
Who it's for
Built for the people who live in the lead flow.
Lead buyers & aggregators
Stop guessing what your intake is doing with the leads you paid for.
See which vendors are leaking, which sources actually sign, and which media buys are quietly subsidizing the rest.
Intake & call-centers
Prove your speed and qualification to clients — lead by lead.
Your live SLA scorecard. Defensible numbers, not screenshots, when it's time to renew the contract.
Legal & PI agencies
Show clients whether it's the ads or their intake.
End the blame game with shared data. Keep the account when conversion dips, because you can point at why.
Why HappyWP
Three things no other reporting tool gives you.
Built by a working mass-tort vendor
Not a software company guessing at the problem. We built this for our own campaigns first.
Connects ad platform and CRM
Every other tool sees half the funnel. We're the view that joins the two.
Your data, your audit trail
Every lead's history is logged and exportable. Nothing is locked inside our system.
"
We built this for a live mass-tort claimant campaign. The day we turned on lead reconciliation, it caught a lead that filled out a form and never reached the CRM. Money that would have silently disappeared.
N
Nathan
Founder, HappyWP · I run mass-tort campaigns
Common questions
Quick answers.
GoHighLevel, Salesforce, and Litify out of the box. If you run something custom, tell us on the call. Most CRMs that expose lead and call data can be connected within a week.
Yes. Read-only connections. Your data is isolated, encrypted in transit and at rest, and never resold or shared between clients. You can export everything we hold for you at any time.
Days, not weeks. We do the configuration for you. Most clients are looking at their own live dashboard within a week of the walkthrough.
A flat monthly fee scaled to your lead volume. We'll quote you on the walkthrough once we've seen what you're working with — no surprises, no per-seat pricing.
No. HappyWP is a marketing-technology provider; we don't give legal advice. We help the people who run the marketing and intake see what's actually happening with their leads.
See what's actually happening to your leads.
10 minutes. Your own data. No pitch.
Book my walkthrough